GXVE Beauty By Gwen Stefani new Paint It Up Cream Eyeshadow- new in box! Shade 1998, a shimmering sky blue. What it is: A buildable, cream-to-powder eyeshadow with built-in eye primer technology for crease-proof, smudgeproof, fade-resistant color and 24-hour wear. Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging. What Else You Need to Know: This primer-infused eyeshadow has an airy, whipped texture that dries to a budge-proof, soft-focus powder finish. With ample playtime, the multiuse formula can be used as a quick wash of color, layered and blended together, as an eyeliner, or as an eyeshadow base—no caking or patchiness.