Genuine Value The John Deere Journey by John Gerstner

Genuine Value: The John Deere Journey plows a contemporary furrow through the heritage of one of America’s oldest and most respected corporations. The book pairs a collection of rare photos with statements illuminating the company’s four sustaining values -- quality, innovation, integrity, and commitment. Just as John Deere, the blacksmith, fashioned a polished-steel plow that ushered in mechanized agriculture, Genuine Value reinvents the corporate history book as a thoughtful exploration of the essential role values play in the enduring success of organizations —————————————————————— No Jacket. Please examine photos carefully for any and all signs of wear and tear. This is a USED book. —————————————————————— Measurements are approximate: 11.5" x 11..5"x 1.5"