Grids for the Internet and Other Digital Media by Veruschka Gotz; William Cheung

Grids for the Internet and Other Digital Media by Veruschka Gotz; William Cheung. The construction of a grid is the organising principle behind every successful piece of graphic design. Today with the advent of new media, the classical rules of grid formation on paper are no longer valid. We are confronted daily by unstructured, poorly signposted websites which leave us lost in a jungle of information. Many designers still need to adapt their traditional skills to meet the demands of new technology. Grids for the Internet and Other Digital Mediae is the first book to show them how. Following an examination of the fundamentalI rules of grid construction both for print and the Screen, the book goes on to discuss the rules of typography and colour on screen and the more advanced areas of animation, moving type and navigation. A final section presents successful examples of on-screen grids from leading international companies such as Volkswagen, Lufthansa, Porsche Design and Veuve Clicquot.