American Crew Grooming Cream provides emolliency and moisturizing properties, responsible for tremendous hold and shine, provides conditioning properties and sheen, provides a barrier against moisture loss and has antioxidant properties. What It Does:/n-Repels moisture to keep styles intact and provides excellent hold and shine. Who It's For:/n-For men with thin to normal hair and short to medium length hair. Key Ingredients:/n-Contains Aloe Vera Gel and Coconut Oil to provide emolliency and conditioning the hair.