New! Super cute and soft. About GUND Since 1898, GUND has been recognized worldwide as a leader in plush. Building upon our unique designs, we continue to develop quality, innovative products to appeal to the next generation of customers. Each of our plush toys is constructed from premium materials for unparalleled softness and huggability that lasts through the years. To this day, we uphold a proud legacy of creating unique toys that inspire the kind of love, tenderness and warmth that children and their families cherish.