HARVE' BENARD by Benaed Holtzman Ladies Pure Linen

Pure Linen Harvé Benard is an established clothing brand founded in 1967 by Bernard and Morton Holtzman. At first, the brand’s apparel highlighted quality and modern fashion suitable for career women in throughout North and South America. The label spread through mid-range department stores, specialty stores, and in fashion catalogs. The Holtzman brothers partnered with Harvey Goodman and all decided to ”Frenchify” their names to produce a more appealing and fashion-inclined label. From Harvey, it was turned into Harvé, and Benard, from Bernard. Creating a name in the fashion industry was no easy task for the brothers, but it was a childhood dream they both wanted to turn into a reality. The delivery of goods in Manhattan’s garment center at the age of 13 was the first step in their involvement in the textile industry. Following the footsteps of their mother, Betty Levine, a member of the International Ladies Garment Workers Union, the Holtzman brothers, especially Bernard or Bernie, realized that this industry was their future. While Bernie Holtzman was still in high school, he engaged himself in part-time jobs simply because he wanted to earn money to be able to start a business. Even if some of his jobs only paid 75 cents an hour, he was still determined to accept them all for the sake of his dream. Having his mind set on working full time, he accepted night classes in production at the Fashion Institute of Technology and worked as a shipping clerk in showrooms by day