Super soft merino wool sweater. Generously sized - my average sized daughter wore this a couple of seasons from five to seven years old. Warm & cozy and the perfect gauge knit - not too chunky. There is the customary light pilling that happens with natural fibers. The color is a gorgeous muted rose. I wish they still sold this sweater as I would love to have the next size up now that she has outgrown this one. Name written on label but the label could easily be removed. Non--smoking home.