HUCKSTER MY LIFE AS AN AD MAN BY RON ELGIN
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HUCKSTER
MY LIFE AS AN AD MAN
BY RON ELGIN
SEATTLE ADVERTISING MOGUL
Seattle's Own Real Mad Man
Huckster: My Life as an Ad Man is a humorous account of Ron Elgin’s forty-year career in the intensely challenging, extraordinarily competitive, and sometimes insanely whacky advertising agency business.
“Despite the self-deprecating title, Ron Elgin knows how to sell advertisements and sell the reader on his hilarious and insightful stories. Buying this book is one of the best investments you can make for sheer reading entertainment, but if you’re interested in knowing what it takes to build a business, you’ll gain plenty of insights there as well.”
— Tyler R. Tichelaar, Ph.D., and Award-Winning Author of Narrow Lives and The Best Place
Print length
482 pages
Publisher
Aviva Publishing
Publication date
January 1, 2014
Rather than write a “How to” book about the often insane business of advertising, Ron decided to give readers an insider’s perspective through a collection of hilarious stories such as his first “Mad Men” experience as an intern during a multi-Martini lunch, an employee bleeding profusely during a major presentation, a trip to the U.S.S.R. that almost ended with Ron being sent to a gulag
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