Keith Hufnagel, a professional skateboarder who grew a San Francisco streetwear store, Huf, into a global apparel company Known for its sleek and cutting edge design in skate shoes and garments, Huf is well worth the hype. Fun fact: In addition to being an abbreviation of Hufnagel, the name Huf refers to "huff" meaning to puff or blow. This is an excellent representation of what Keith produced and stood for. Rare find Oh yeah there’s a hidden stash pocket in the collar ;)