Handmacher Vintage Ladies Pure Wool (3) Button Lux Blazer

Beautiful Handmacher Vintage Ladies On of a kind Black Blazer Alvin Handmacher, the president and co-founder of Handmacher-Vogel Inc., was one of the biggest manufacturers of women's suits in the USA in the 1940s, 1950s, and the first half of the 1960s. According to the Trademark Electronic Search System (TESS), the TAILORED BY HANDMACHER logo was first used in commerce in 1940, so it’s safe to assume that this was the year of the brand’s “birth”. Handmacher’s ads were very prominent and published in magazines such as Vogue, Harper’s, and Mademoiselle. The 1949 TV ad for Weathervane suits was one of the most successful advertising campaigns of its time * Advertisement in LIFE magazine from May 11, 1953, reads; When in doubt, wear Handmacher! IMPORTANT NOTE: Until 1953, Alvin Handmacher was the main sponsor of the LPGA tour -The Ladies Professional Golf Association. The person responsible for convincing Alvin Handmacher to invest a lot of money into LPGA was its tournament director, the brilliant Fred Corcoran, known as “Mr. Golf”. Corcoran’s daughter wrote in her book Fred Corcoran: Fred wouldn’t go so far as to say that without Alvin Handmacher and his Weathervane Championships, there wouldn’t be a women’s pro tour today. But make no mistake about it – Alvin put the Ladies’ PGA in business I Tribute: The Man Who Sold the World on Golf; Circa: 60's Last 2 Photos A late 1940s Handmacher suit. Paired with A 1940s brooch A 1950s gloves French Sole Penelope Ankle Tie shoes.