Health Care Market Strategy: From Planning to Action - Book by Steven Hillestad

Good Condition. Please see attached Photos. About; In this new edition, you’ll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. The Fourth Edition also examines new health care delivery models, increasing competition, foreign competitors, and health care reform. Students will come away with a clear understanding of the link between the board room and its connection to tactics in the marketing division. The authors provide models and methods to help organizations discuss and create clear and precise visions for their organizations. Product information: Publisher ‎Jones & Bartlett Learning; 4th edition (July 20, 2012) Language ‎English Paperback ‎358 pages ISBN-10 ‎. 0763789283 ISBN-13 ‎. 978-0763789282 Item Weight ‎1.12 pounds