Huda Beauty Demi Matte Cream Liquid Lipstick, SheEO

What it is: A highly-comfortable, hydrating cream lipstick that sets to a velvety, satin finish that lasts throughout the day. What it does: Inspired by Huda’s love for self-expression through makeup, Demi Matte is a bold cream lipstick that showcases a full spectrum of ultra-feminine colors to complement every one of your alter-egos. Saturated in pigment, the creamy texture glides on with an intense color release from the first swipe, creating a lacquer-like sheen which highlights and enhances the natural contours of your lips. Demi Matte Lipsticks are formulated with a hint of menthol, specially designed to deliver a temporary cooling effect and tingling sensation that leaves the lips looking fuller. The formula is also enriched with Maxi-lip™, which supports natural collagen and hydrates the lips. Demi Matte sets to a satin finish that lasts for hours with extreme comfort, without dehydrating the lips. Faithful to her versatile use, Huda likes to blot her lips after application to mute the shine and achieve a more matte, almost stainy finish.