IGK BLONDE POP PURPLE TONING SHAMPOO NEW 8.0 FL OZ

IGK BLONDE POP PURPLE TONING SHAMPOO NEW 8.0 FL OZ Instantly neutralize brass, soften strands, moisturize, and add shine with this blonde-enhancing shampoo. Treat blonde and highlighted hair to the ultimate balance between color-toning pigments and essential moisture for 7x reduced brassiness* and a brighter, more vibrant look. Boosted with violet pigment, purple rice, and moisture-rich squalane to restore essential moisture, brilliance, and shine.