IGX Intense Fuschia New In The Box Hair Color. Permanent

Colorist-developed at-home hair color, with safe and effective ingredients for vibrant, dimensional, salon-worthy color. Clinically proven to leave hair 15x shinier*, with 40% reduced breakage and 88% softer and smoother strands**. Easy-to-apply, clean, high-performing formulas that won’t compromise hair health and are proudly vegan, cruelty-free, gluten-free and ammonia-free. For best results, follow with IGK Hair products. *Based on the results achieved on shade 1B: results may vary per shade; results compared to untreated control. **Compared to untreated control