Highlights Italian Engineered Performance: 90 miles per hour air speed, when concentrator is attached, for ultra-fast drying. Italian AC Motor: Lightweight with true professional performance. Reduces Frizz: Negative ion technology smooths up to 75% more than hair dryers with natural ion generation. Heat Damage Protection: Ceramic coating evenly distributes heat to prevent damage. Customizable Settings: 6 heat and speed combinations for personalized styling. True Cold Shot Button: Lock in your look with a blast of cold air. Easy to Clean: Removable rear filter for cleaning lint and debris. Sleek Concentrator: Precision drying, smoothing, and styling and Professional Diffuser: Create defined, frizz-free curls and waves.