Brand new, untried. Opened the box to take the photo. Note that it is NWT, BUT there is no literal “tag”. Advanced serum visibly firms and improves skin texture for a youthful radiance. This powerful serum is now enhanced to target facial contours, while improving the appearance of skin texture, density, firmness and vibrancy. In a clinical test, participants saw a +47% visible improvement in skin firmness after only 14 days.¹ The ultra-fine serum features a natural-origin retinol alternative, Immortelle Super Extract. Paired with a powerful blend of antioxidant-rich Immortelle Essential Oil, and firming Jania Rubens – a rare red algae with the ability to eternally regenerate – this formula helps fight the main signs of visible aging. Benefits Helps visibly redefine facial contours Visibly smooths skin texture Helps visibly improve skin's firmness and density Creates a lifting effect