Jeff Rudes founded J Brand jeans with a singular goal: to create clean-lined, classic jeans that emphasize fit. This perspective was fresh at the brand’s launch in 2004, when premium denim was becoming increasingly embellished. Word of J Brand’s impeccable fit and timeless appeal quickly spread, and the label soon became a leader in premium denim. With a proven track record in creating quality women’s styles, J Brand jeans expanded to menswear in 2008, offering timeless classics with a modern sensibility.