JAEGER LONDON MEN'S WOOL/COTTON BLEND LUXURY (2) BUTTON BLAZER
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A MASTERPIECE!
SPECS OF VARIOUS COLORS THROUGHOUT
97% WOOL
3% COTTON
RARE BIRD!
EXACT MEASUREMENTS
Shoulders 20"
Armpits 21.5"
Sleeves 26"
Length 31.5"
No Flaws!
Jaeger (/ˈjeɪɡər/ YAY-gər) is a British fashion brand and retailer of womenswear and menswear. Traditionally known for a classic 'twinset and pearls' and the use of high-quality natural fibers.
Jaeger was established by British businessman Lewis Tomalin as 'Dr. Jaeger's Sanitary Woollen System Co Ltd in 1884, capitalizing on a craze for wool-jersey long johns inspired by the theories of German scientist Dr Gustav Jaeger. Jaeger's writings about the value of wearing animal fibers next to the skin rather than cotton had attracted fans including George Bernard Shaw. The woolen undergarments were worn by many explorers, including Ernest Shackleton. It had received its first Royal Warrant by 1910.
Jaeger began creating wool suits, and by the start of World War I it had cut its associations with Germany and become a British brand. Long johns for British and Commonwealth troops kept the company going during the war, but by the 1920s it had switched to fashion. The company's flagship store opened on Regent Street in the 1930s and attracted a solid clientele who wanted British-made garments at prices that were not as high as Savile Row or the high-end couture brands.
During the 1960s Jaeger clothes were modelled by Jean Shrimpton and photographed by David Bailey, giving it credibility with a younger audience.
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