JOICO Colorful Anti-Fade Shampoo | Preserve Hair Color | For Color-Treated Hair

Color vibrancy lasts up to 8 weeks* Free of SLS/SLES sulfates Gently cleanses color-treated hair Joico’s Colorful Collection preserves all shades of fierce, fabulous, vibrant color with nourishing, sulfate-free ingredients, like Camellia Oil and Pomegranate Extract. This exclusive anti-fade technology delivers shine, strength, and protection to keep hair beautifully true to hue.