Joico Colorful Anti-Fade Shampoo 33.8 oz

New - Discontinued The Joico Colorful Anti-Fade Shampoo is perfect for all hair types. Free of detergents, it boasts gentle cleansing with the jojoba and hydrolyzed milk proteins found in nature. Certified organic shampoos go easy on your locks - leaving them soft without compromising vital xtras like color vibrancy or UV protection. This light-weight shield helps to create vibrant tones for up to 8 weeks longer than other products non toxic free from sulfates. Certified organic shampoo No detergents/sulfates threaten color vibrancy and UV protection. Helps create vibrant tones for 8 weeks longer than other products. Free of hazardous chemicals, unlike traditional shampoos.