Joico- Defy Damage Protective Shampoo

Joico Defy Damage Protective Shampoo is a rich shampoo that gently cleanses away impurities while helping boost hair's natural defense against daily damage. Benefits • 80% less breakage* • 5X stronger hair* • You want to maintain over 90% of color vibrancy** • See results after the very first use • Leaves hair soft, shiny, and healthy • Decadently rich lather for a luxurious cleansing experience • Gently sloughs away dirt and debris without roughing up the hair cuticle • *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo • **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque