Joico LumiShine YouthLock Permanent Hair Color 2.5oz Choose Your Shade

Unlock hair’s youth potential with NEW LumiShine® YouthLock, Joico’s first collagen-infused permanent crème color. Harnessing the fountain of youth-like properties of Collagen—known to keep skin youthfully plump and improve skin elasticity and hydration—this innovative formula helps revitalize strands and lock in the look and feel of younger-looking hair. With just one color service: Hair springs back with renewed bounce,* body,* and signature LumiShine shine.** Resilience returns. Smoothness and softness*** are restored. Resistant gray gets our most gleaming and gorgeous coverage. Directions * Mixing Ratio LumiShine Permanent Crème Color is mixed 1:1 (equal parts color and appropriate Volume LumiShine Developer.) * Apply with a color applicator bottle, or bowl and brush. * When mixing in a bottle, add developer first, then add color, and shake well. * Process for 35-45 minutes for gray coverage.