Jones Road describes this as “pale mauve”. I would call this a delicate nude, perfect for when you want something but you don’t want to add distracting color, such as with a bold eye look. For deeper skin tones, this takes pigmentation down a little bit without any of that pasty “concealer lips” type of look. It’s very modern and chic either way. The formula is light, sheer, easy wearing, and very moisturizing. It’s easy to apply without a mirror.