KURU is in the business of proven pain relief, and ATOM is our best-seller. From the cushioned midsole to the ample arch support, every detail comes from more than a decade of experience helping our customers fight back against foot pain. It’s your everyday athletic sneaker: elevated for all-day comfort. Our patented KURUSOLE technology flexes dynamically with each step—designed to hug your heels, maximize your body’s natural cushioning, and support healthy movement so you get less pain and more life. Your feet don’t have to hurt, and comfortable shoes don’t have to look like they came with a prescription. ATOM’s versatile look stays on-trend at the gym, and finishes off your outfit when you run errands.