KVD Beauty Shake Eyeshadow Primer is a vegan liquid eye primer that's invisible on everyone, designed to unlock the true color of any eyeshadow, in a small-but-mighty bottle with over 200 uses. Unlike traditional cream eyeshadow primers which muddy the color and aren't universal, this concentrated elixir contains only essential ingredients, so it's not weighed down by binders or fillers, and is free of silicone, alcohol and talc. 1 drop is all you need to perfectly prime both eyes.