What it is: A long-wear, high-pigment liquid lipstick with a smooth, matte finish and all-day, lightweight comfort. What it does: This breakthrough liquid lipstick gives lips long-lasting wear and high-pigment color. Its creamy, color-rich formula glides over lips as effortlessly as a gloss, but dries to a true matte finish that feels weightless all day long. It’s infused with natural comfort-enhancing ingredients, including vitamin E and sunflower seed so you can flaunt lasting matte color. What it is formulated WITHOUT: – Parabens What else you need to know: #VeganAlert! Everlasting Liquid Lipstick is completely free of animal-derived ingredients. “I am proud to say that Kat Von D Beauty products are never tested on animals—and never will be.”—Kat Von D