Kenneth Cole New York Women's Kam Sneaker, Blush Pink Satin, Size 9.5-10

I bought these for myself and they were too small. I run a 10-10.5 in shoes, but I also don't own another pair of Kenneth Cole, so maybe this brand just runs small. Definitely fits more of a narrow foot even though they are marked as Medium. I would think someone who wears this brand a lot and knows their size OR someone who wears a 9.5 in most shoes and a 10 occasionally, and tends to narrower widths, would like these.