LEVI’s For Gals Vintage Big E White Tag Denim Jacket Excellent Conditio…

LEVI’s for Gals denim big E jacket dating from the late 1960s - 70s. Made in the USA 100% cotton blue denim jacket circa early 1970s. Snap buttons. Chest pockets with snap flaps. Waist adjuster side buttons. No hand warmer pockets. Unlined. In excellent condition with no flaws. Approximate measurements laying flat: Shoulder seam to seam: 16” Underarm seam to seam: 19” Length back of collar to hem: 21” History: The 1960s represent a decade of tremendous progress for women’s rights — the FDA approved birth control pills, Betty Friedan published The Feminine Mystique, and Congress passed the Equal Pay Act. Greater choices in fashion also allowed women to express their individuality. It was during this time that Levi Strauss & Co. expanded its offerings for women and teenaged girls, giving them more denim style options than ever before. In 1968, the company created a separate division just for womenswear, which it called Levi’s® For Gals. Its cheerful logo graced the labels of pants and shirts until the late 1970s, when the name was changed to Womenswear. In Europe, the name was Miss Levi’s with a product line smiliar to the stylish looks of Levi’s® for Gals. In excellent vintage condition. R2 051