LONDON FOG MEN'S MAINCOATS VINTAGE TRENCH COAT W/HIDDEN PLACKETT

LONDON FOG MEN'S MAIN COATS VINTAGE TRENCH COAT W/HIDDEN PLACKETT London Fog introduced its first Maincoat which was found/sold in Saks Fifth Avenue luxury department stores in 1954, being one of the first companies to sell the raincoats and trench coats. The coat originally sold for $29.95 and was named a "Maincoat" by Myers so it could be worn all year round. The London Fog trench coat has a rich history, from its origins as military clothing to its status as a fashion icon: Despite the name, London Fog was an American manufacturer specializing in coats, jackets, and other outerwear. HISTORY: Military origins The London Fog trench coat was originally designed for the US Navy during World War I. Partnership with Du Pont In the 1950s, London Fog partnered with Du Pont to create a water-repellent material. First Maincoat In 1954, London Fog introduced its first Maincoat, a trench coat that could be worn all year. The coat was sold in Saks Fifth Avenue luxury department stores. Women's coats In the late 1950s and early 1960s, Londontown introduced a version of the Maincoat for women. Expansion into other styles In the 1960s, London Fog expanded into other styles and colors, including golfing jackets and heavy car coats. International expansion In the 1990s, London Fog expanded internationally, selling in places like the United Kingdom and China. Symbol of resilience The trench coat has become a symbol of resilience, style, and empowerment.