L'Oreal Feria Advanced Lightening System Permanent Hair Color Extreme Platinum

With L'Oreal Feria permanent hair color, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair. Hair Type: All Hair Types. Health Facts: Paraben-Free, Aluminum-Free. Product Warning: Not recommended for those with sensitive skin