LUCKY BRAND MEN'S SANFORIZED PURE COTTON LUXURY DENIM DESIGNER SHIRT

Amazing Fabric Superior Tailoring Fantastic Fully Cut Shirt Lucky Brand, known for its premium denim and casual lifestyle clothing, was founded in 1990 in Los Angeles, California by Gene Montesano and Barry Perlman. The founders sought to create a brand that celebrated Southern California's laid-back, free-spirited style, with a particular focus on high-quality jeans that reflected vintage-inspired aesthetics 1990 - Founding: Lucky Brand began as a denim company, crafting jeans with attention to detail, including distinctive washes, stitching, and its signature "Lucky You" message hidden inside the fly of its jeans Lucky Brand continues to thrive as a staple of casual American fashion, particularly known for its denim and relaxed California-inspired styles. It maintains an online presence and operates stores in select locations while distributing its products through major retailers SANFORIZATION: The process of treating cotton fabrics to reduce the amount of shrinkage that would otherwise occur after the first wash. During the sanforization process, the fabric is fed into a sanforizing machine where it is treated with water or steam to promote shrinkage, and then pressed against a heated rubber band to relax and contract the fibers. This ensures the fabric will shrink no more than 5% after it is washed for the first time, as opposed to a potential 10% for unsanforized fabrics PHOTO: Gene Montesano Thanks to Sanford Lockwood Cluett and his patented sanforization process