The game-changing Le Vite Straightening Brush creates smooth hair in a single stroke, giving you the power of a straightener with the simplicity of a hairbrush. Cool-tipped ceramic bristles emit negative ions and far infrared heat that deeply penetrate hair for long-lasting sleek, shiny, frizz-free results Heats up in under 1 minute Helps preserve moisture & shine Safety cool-tipped ceramic bristles Negative ion & far infrared heat technologies Digital LCD display Adjustable temperature: 170°F - 450°F Simple ON/OFF button Soft-touch rubber finish Professional length heat-resistant 360° swivel cord 30 minute auto shut-off Blush in color Brand new !