Large Red Button Down - Uniform Standard by Lifetime

West Coast fashion label Lifetime Collective released their latest menswear lookbook for the autumn/winter 2013 season. Founded by Reid Stewart and Trevor Fleming over a decade ago, the brand has become renowned for taking inspiration from everyday people and places. The latest collection is no exception, with Lifetime influenced by the great outdoors and a blend of skate and surf culture. Captured in a cozy, snow-surrounded cabin, the latest lookbook combines fashion and function and demonstrates how to stay both warm and stylish this winter. Thick, woven denim, thermals, and flannel fabrics are layered perfectly to protect from harsh elements. Of course, the outerwear range does not disappoint. Taking influence from hunting and the military, the collection includes several jackets sure to look fabulous, teamed with a classic pair of indigo jeans and sturdy boots.