Brand new in box. Never opened used or swatched. Curve: Light mauve Formulated to give you an effortless high-gloss, editorial look. We took out the stickiness and the glue-like feeling and created the ideal gloss. Unlike other glosses, our gloss is designed for ultimate comfort so we packed each swipe with a mega-dose of unreal hydration. Keep shining. Questions? Leave a comment below!