Lead with We : The Business Revolution That Will Save Our Future by Simon...

Product Information Wall Street Journal Bestseller A Forbes Top Business Book of 2021 McKinsey & Co. Top Business Bestseller - Workplace & Culture Critically important reading as our economy struggles to recover the pandemic's deleterious economic impact that is currently compounded by supply chain issues and the beginnings of an inflationary spiral. -- The Midwest Book Review Provides concrete steps leaders and employees can take to thrive in today's marketplace, where taking a stand on something important to your customers can become a competitive differentiator. --Forbes Discover an urgent prescription for a new business paradigm--one that better serves humanity and the planet. The global coronavirus pandemic has thrown into stark relief how "business as usual" is no longer serving us. The economic, business, and environmental models of the past do not reflect our current realities. And for our economy--for us--to survive, we need nothing less than a seismic shift in the way we do business. Enter Simon Mainwaring, New York Times -bestselling author and founder and CEO of We First. A decade ago, he showed how business leaders and consumers could use social media to build a better world in We First . Now, after decades of research and field experience at the vanguard of the world's most successful brand revolutions, he provides in Lead With We a blueprint for doing business better in today's challenged world. By leading with "we"--putting the collective above the individual,