Lee reissue vintage 1952 frontier lady jeans

First Issue: JUNE 1952 Reissue: NOVEMBER 2019 In the early 1950s, Lee Frontier Lady pants capitalized on the increasing popularity of Western attire not only through its name, but also through details: arrow-shaped “Fancy Dart” belt loops, pearl snaps found on cowboy shirts, and a horse-led stagecoach design on its interior woven label. Reissue Lee Frontier Lady Jean Color: Blu-Fast Fade Size: 27 Length: 32" Inseam While these details reflected our origins in work & western wear, it also signaled that Lee was truly embracing the women’s market through relevant fashion moves. That same year, actress Joyce Holden wore the Frontier Lady in the rodeo film “Bronco Buster.” In Technicolor, no less.