The premier product of SeneGence is LipSense Long Lasting Liquid Lip Color. LipSense is an amazing departure from conventional lipsticks and lip colors found on the market today. It comes in a wide variety of over 50 shades and textures that can be mixed and matched to create a number of effects. This unique product is waterproof and does not smear off, rub off or kiss off and can last anywhere from 4 to 18 hours. LipSense is a non-wax, liquid lip color that stays on the skin and provides a natural, mechanical shield from the elements. For best results, LipSense® products must be applied to clean, dry lips. For a more defined, finished look, use LinerSense® before applying the lip color. LipSense® needs to be shaken horizontally prior to application. LipSense® is applied by using a layering technique.