Outrageously Effective Whole-Body Deodorant Clinically proven 72-hour odor control. Water-based cream that rubs in like a lotion. Safe for any external use. Aluminum free, baking soda free, and paraben free. Better. Different. Everywhere. Powered By Science, Lume Changed Deodorant In Three Rebellious Ways. Outrageously Effective! Lume is clinically proven to BLOCK 100% of body odor all day and continues controlling B.O. for 72 hours. The Only Deodorant Of Its Kind Rather than neutralizing or covering up odor after it forms, Lume blocks odor from happening in the first place. Apply Anywhere You Have Odor Think pits, underboobs, belly buttons, tummy folds, butt cracks, thigh creases, vulvas, balls, and feet! LUME CONTROLS ODOR. ALL OVER, ALL DAY.