Madison Hair Color Primer - White

First things first...use this essential pre-color prep step for perfect hair color. Prime for Perfection™ works as a primer for your hair, removing excess buildup that causes color to look dull or too dark. The result? Gorgeous, fresh and flawless hair color with true-color results. Formulated without ammonia, bleach, peroxide, parabens, phthalates and gluten. Our gentle hair-loving formula creates a smooth base so your hair can optimally receive new color for hair that looks and feels healthier, fresh, and downright fabulous.