100% gray coverage. Long-lasting, artisan-crafted salon color with beautiful multi-tonal results for all hair types. Works in as little as 35 minutes. Thick cream color: no drips, no mess, no harsh smell. Leaves hair feeling healthy, conditioned & shiny. Made from ingredients you can feel good about: keratin, argan oil, and ginseng root extract. Cruelty-free: not tested on animals. Sustainable packaging. Made in Italy. 2 boxes