Marketing 2014- 17th Edition by Pride and Ferrell

Pride and Ferrell's MARKETING 2014 combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. A full range of supplemental learning resources (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Condition: Like New! NO PEN MARKS, NO HIGHLIGHTS, Willing to lower the price!