Marketing Strategy Textbook

Marketing by Dhruv Grewal and Michael Levy Author:Grewal, Dhruv; Levy, Michael Published:01/07/2008 -Paperback: 335 pages -Publisher: McGraw-Hill/Irwin; 1 edition (January 7, 2008) -Language: English -ISBN-10: 0077240804 -Product Dimensions: 8.9 x 0.6 x 11 inches Students receive a cost-effective, easy to read text complete with study resources to help them review for tests and apply chapter concepts. MARKETING also includes comprehensive teaching support and online supplements.