Mavi Experience ultimate freedom of movement and comfort in these sleek and slim ecru jeans that are disguising a super stretchy, lightweight fabrication which feels as easy to wear as your favorite sweats. Athletic is a lightweight denim with a smooth texture and a large amount of stretch. Made for movement, this supremely soft knit denim is designed for maximum comfort. Mavi is a Turkish brand of denim and jeans-wear founded in 1991, based in Istanbul, Turkey. The company manufactures jeans for both women and men, targeting a younger age group. The global operation is headquartered in Turkey, with subsidiaries in the USA, Canada, Germany, Netherlands, Russia and Australia. Mavi has flagship stores in New York City, Vancouver, Istanbul, Berlin, Frankfurt, Düsseldorf, Hamburg and Moscow. Celebrities who wear this brand of jeans include Kate Winslet and Chelsea Clinton. In 2012, Adriana Lima signed a contract with Mavi for a marketing campaign, recording a series of commercials. The campaign was so successful, that the sales increased 50%. The word 'Mavi' in company's name, is a Turkish language word which mean "blue".