Mcgraw-Hill Series in Marketing: Basic Marketing : A Global-Managerial Approach

This textbook is a valuable resource for individuals interested in the subject area of business and economics, specifically in the field of marketing. The publication name is "Basic Marketing: a Global-Managerial Approach" and it is authored by E. Jerome Mccarthy and William D. Perreault. The book is a hardcover format and weighs 64.1 Oz with 896 Pages. The book is published by Irwin/ McGraw-Hill. It is designed for adult and further education levels and is written in English. The book is an excellent addition to any marketing professional's library and is highly recommended for those interested in the subject. Condition - Excellent preowned - the only thing that keeps it from being like new is one page that is highlighted Happy to answer questions, bundle with other items to save on shipping and take reasonable offers. The actual color of the item may vary slightly from what is displayed on your screen due to display settings and lighting conditions. Please keep this in mind when purchasing.