(See fit notes in the next paragraph!) Okay, this bra is a unicorn. I've been buying them for over a decade now and they're still my favorite by far. It's comfy, supportive, shapes the girls wonderfully, and it's cute! I'm only selling it because it doesn't fit me, and hoping to just make back what I spent. (I ordered multiple sizes because weight gain and international shipping.) Fit notes: I assume the tag refers to a UK 34H/US 34I. (I wear a US 34H in Natori, but a 12F/34F in Fine Lines, if it helps to compare with another brand.) Anyway here's some info from their site: "Our best-selling Blessed bra is BACK and better than ever! The Memory Blessed Full Coverage D+ Bra offers generous coverage with exceptional support and guaranteed fit. Featuring a balconette neckline and 100% memory foam cups that mould to the shape of your bust, the bra you loved is ready for wearing! • Balconette convertible bra with exceptional support • 100% memory foam cups for ultimate comfort • Seam free for a smooth appearance • Soft fabric straps for comfort and no digging in • Fully supported smooth wings creating projection, shaping and support • 4 Hooks - 12G 14F 14G 16E 18DD 18E • 2-Way Convertible (Regular & Crisscross) • Pink colour in the cups (memory foam cups)"