Milkfed, or ミルクフェド in Japanese, is Sofia Coppola's clothing line which is sold exclusively in Japan. She started the label in 1994, and it is still very popular in Japan. The shops are called Heaven 27 and the flagship store is located in Harajuku. This is an exclusive collaboration bag with "Cup Noodle" kawaii ...genki !!! DETAILS: Mid Weight Canvas Pink Printed "Noodle Cup" Instructions Detachable Mini Bag SIZE: Bag: H: 14" L: 13" W: 8" Mini Bag: H: 5" W: 4" Larger Bag can be rolled up into the "cup noodle" for travel/storage! Original 90's Kawaii!