Mudmasky Vitamin-A Booster Blue Clay Mask

Why you'll love it: The creamy blend is made with bentonite and kaolin clays, which absorb oil and gently exfoliate. The formula is also enriched with bakuchiol, a plant extract said to have similar benefits to retinol, as in, it helps reduce discoloration and firm skin when used consistently over time. How you'll use it: The mask's blue color is unique enough to inspire you to snap a selfie, but not so neon that it'll scare your dog. As it dries over the course of about 10 minutes, it turns white, a signal that it's time to rinse it away. Afterwards, one editor found her skin was noticeably smoother, softer, and more luminous. Eac m far Retail price: $59 for 60 ml.