Mydentity Guy Tang Direct Dye Collection - Choose Your Shade

#mydentity Direct Dye Collection are extremely pigmented direct dyes for a powerful result. Creating intense depth with shocking vibrancy and minimal color fade for lasting results. The direct dyes are formulated with an exclusive Keratin Argan Seed Oil Blend to improve the overall integrity of the hair. Provides maximum color retention and vibrancy for hair color that lasts up to 25 shampoos. Directions Wear suitable gloves to prevent staining. Do not mix with Developer. NO DEVELOPER REQUIRED. Apply #mydentity Guy_Tang Direct Dye to clean, dry hair and process for 20 minutes. For increased vibrancy and animation, use heat. Rinse hair for several minutes and finish with desired shampoo and conditioner. For maximum vibrancy and animation, pre-lighten hair with #mydentity Guy_Tang Lightener prior to application.