Please note that this is a travel size product. A great way to try it before buying the full size product. The full size retail value is $30.00. Potency meets precision with Powermatte High-Intensity Lip Pencil, a fully loaded matte lip formula charged with up to 12-hour staying power. DETAILS * Instant precision * Matte finish * Up to 12-hour wear * Transfer-proof * All-day comfort * One swipe, instant color * Pencil sharpener sold separately * Vegan formula