What it is: An innovative, weightless, matte liquid lip pigment with ultra-flexible, lasting wear. What it does: The Powermatte Lip Pigment is infused with liquefied pigments with infinite matte color saturation for lasting, weightless wear. The custom doe-foot applicator provides effortless, precise application and full coverage in one swipe. Its sensorial, lightweight texture applies like ink on your lips, and then it dries down instantly to lock in color for smudge-resistant, carefree wear. Impart any lip look with shades that flatter all skintones, from neutral to bold, to suit any occasion.